Business as Unusual

Willie Smarts hairdressing salon was established in 1990 by the Ryan Brothers, providing a refuge for West End session stylists.

Their boutique chain of salons were the ‘go to’ experience for artists as Boy George and Grace Jones and with tour permitting visits by the like of Mick Jagger and David Bowie.

Our brand strategy and positioning – Business As Unusual – was complimented with a refreshed visual look and feel.

The new identity complements the personality of this unique business offer by offering a usually untouchable service to everyone.

Photographic style and tone of voice combination was key to broadening this unique service.

A glamorous rock n roll presentation and experience, everyday, for everyone.

So it’s Business As Unusual…

Everyday (except Mondays).

Client: Willie Smarts
Services: Brand positioning, brand identity, advertising, photographic styling, digital, print, signage

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